Internet Marketing IHN Operational Responsibilities

• Market Research

• Continuous programme of data collection & analysis

• Monitoring Internet user website habits

• Geographical Visitor Analysis

• Promotion

• The development of the Tourism & Hotel Networks

• The Promotion of member hotels both Online & Offline

• Collective Marketing Model developed by IWM Ltd

• The capturing of the all important visitor traffic and deliverance to members web sites

• Search Engine Optimisation for Network Sites

• Bookings & Enquiries

• Commission Free Booking Service for Members

• Secure credit card booking for Internet Rates

• Secure credit card booking for current Special Offers

• Ergonomically Designed Enquiry System – Simple to Use

• Security

• Security of Systems & Internet Servers

• Provision of a Certified Secure Booking System

• Protection of members data & email addresses

• Protection against Spam Email Harvesting

• Continuous Development

• Development of online services to match the market requirements

• One Click booking for registered users (Spring 2006)

• Advancement of ergonomic of design & usability